"The Generational Drive: The Ultimate Approval," was created by Volvo, and produced in partnership with ESTABLISHED featuring stand-up comedian, Andrea Jin. The AAPI-focused commercial celebrates the importance of family approval in Asian culture and features Volvo’s remarkable cutting-edge green technology, safety, and comfort.
Director: Joy Jihyun Jeong
Producer / 1st AD: Stephanie Tangkilisan
Creative Director: Keshia Hannam
Executive Producer: Eric Tu
Director of Photography: Jonathan Wang
Associate Producer: Catherine Nguyen
Edited by: Uppercut
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